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Thilo Kunkel · Study
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Author
Thilo Kunkel
24 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0000-0002-1607-0148
Works
24 shown
Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands
Journal of Sport Management
·
2023
·
3 authors
16
citations
Advancing understanding of individual-level brand management in sport
European Sport Management Quarterly
·
2023
·
5 authors
·
Open access
19
citations
Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research
Journal of Sport Management
·
2022
·
6 authors
·
Open access
40
citations
The Influence of Non-Transactional Fan Engagement on Merchandise Consumption
Sport Marketing Quarterly
·
2022
·
2 authors
·
Open access
24
citations
The strategic advantage of mature-stage firms: Digitalization and the diversification of professional sport into esports
Journal of Business Research
·
2021
·
5 authors
·
Open access
47
citations
Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams
Journal of Strategic Marketing
·
2021
·
5 authors
·
Open access
27
citations
Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service
Psychology and Marketing
·
2021
·
3 authors
·
Open access
59
citations
Athlete branding via social media: examining the factors influencing consumer engagement on Instagram
European Sport Management Quarterly
·
2020
·
3 authors
·
Open access
187
citations
Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy
European Sport Management Quarterly
·
2020
·
3 authors
57
citations
Sport Brands: Brand Relationships and Consumer Behavior
Sport Marketing Quarterly
·
2020
·
2 authors
120
citations
The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes
Journal of Sport Management
·
2019
·
4 authors
·
Open access
68
citations
Beyond brand fit
Journal of service management
·
2019
·
2 authors
25
citations
Built to last: relationship quality management for season ticket holders
European Sport Management Quarterly
·
2019
·
5 authors
·
Open access
41
citations
New Brands: Contextual Differences and Development of Brand Associations Over Time
Journal of Sport Management
·
2018
·
2 authors
·
Open access
40
citations
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
European Sport Management Quarterly
·
2018
·
3 authors
58
citations
The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships
Journal of Sport Management
·
2017
·
3 authors
·
Open access
67
citations
Consumers’ Perceived Value of Sport Team Games—A Multidimensional Approach
Journal of Sport Management
·
2016
·
2 authors
59
citations
The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time
Journal of Sport Management
·
2016
·
5 authors
94
citations
Using Self-Categorization Theory to Uncover the Framing of the 2008 Beijing Olympic Games: A Cross-Cultural Comparison of Two National Newspapers
Journal of sports media
·
2016
·
2 authors
14
citations
Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League
Sport Management Review
·
2014
·
3 authors
52
citations
Developing a Conceptual Understanding of Consumer-based League Brand Associations
Journal of Sport Management
·
2014
·
3 authors
77
citations
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams
Journal of Sport Management
·
2013
·
3 authors
·
Open access
133
citations
Sports spectator segmentation: examining the differing psychological connections among spectators of leagues and teams
International Journal of Sports Marketing and Sponsorship
·
2013
·
3 authors
75
citations
The Attractiveness of National and International Football Leagues: Perspectives of Fans of “Star Clubs” and “Underdogs”
European Sport Management Quarterly
·
2010
·
3 authors
72
citations