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Kelly B. Herd · Study

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Kelly B. Herd

8 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0002-4466-2482

h-index6

i105

Citations502

Works here8

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Most cited in this library

To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products2009 · 180 citations
It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself2011 · 140 citations
A Review of Consumer Embarrassment as a Public and Private Emotion2018 · 87 citations
Wetting the bed at twenty‐one: Embarrassment as a private emotion2015 · 43 citations
Do Backer Affiliations Help or Hurt Crowdfunding Success?2021 · 31 citations

Works

8 shown

Toward a goal-based paradigm of contagion

European Journal of Marketing·2022·4 authors

6citations

Do Backer Affiliations Help or Hurt Crowdfunding Success?

Journal of Marketing·2021·3 authors

31citations

Look at Me! Or Don’t… : How Mere Social Presence Impacts Innovation Adoption

Journal of the Association for Consumer Research·2019·3 authors

9citations

A Review of Consumer Embarrassment as a Public and Private Emotion

Journal of Consumer Psychology·2018·3 authors·Open access

87citations

Wetting the bed at twenty‐one: Embarrassment as a private emotion

Journal of Consumer Psychology·2015·3 authors·Open access

43citations

It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself

Journal of Marketing·2011·3 authors·Open access

140citations

To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products

SSRN Electronic Journal·2010·2 authors·preprint·Open access

6citations

To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products

Journal of Consumer Research·2009·2 authors

180citations