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Ernesto Dimaculangan · Study

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Ernesto Dimaculangan

1 works· latest 2022· 1 institutionscluster: provisional

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Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention2022 · 16 citations

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Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

Journal of Business and Management Studies·2022·4 authors·Open access

16citations