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Andreas Strebinger · Study

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Andreas Strebinger

10 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-3321-6337

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Citations262

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Most cited in this library

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study2017 · 49 citations
Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors2022 · 46 citations
Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy2014 · 34 citations
The effect of e‐commerce on the integration of IT structure and brand architecture2008 · 32 citations
Cultural roadblocks? Acceptance of blockchain-based hotel booking among individualistic and collectivistic travelers2022 · 21 citations

Works

10 shown

Cultural roadblocks? Acceptance of blockchain-based hotel booking among individualistic and collectivistic travelers

Journal of Hospitality and Tourism Technology·2022·2 authors

21citations

Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors

Information Technology & Tourism·2022·2 authors

46citations

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study

Journal of Business Research·2017·4 authors

49citations

Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands

Journal of Global Marketing·2016·2 authors

17citations

Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy

European Journal of Marketing·2014·1 author

34citations

The effect of e‐commerce on the integration of IT structure and brand architecture

Information Systems Journal·2008·2 authors·Open access

32citations

Werbe- und Markenforschung

Gabler eBooks·2006·1 author·book

14citations

The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Structure, and their Interrelations

Schmalenbach Business Review·2006·2 authors

14citations

Marken-Modelle der Praxis

Deutscher Universitätsverlag eBooks·2005·2 authors·book

15citations

Strategic Brand Concept and Brand Architecture Strategyba Proposed Model

ACR North American Advances·2004·1 author

20citations