SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Ho Keat Leng · Study

Home/Author

Ho Keat Leng

13 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-7349-6540

h-index11

i1012

Citations345

Works here13

10

12

15

16

17

18

19

20

22

Most cited in this library

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan2015 · 85 citations
Athletes as role models during the COVID-19 pandemic2020 · 58 citations
Sponsorship and advertising in sport: a study of consumers’ attitude2018 · 36 citations
An examination of users and non-users of self-checkout counters2016 · 27 citations
Effectiveness of In-game Advertisement: An Examination of Repetition Effect, Brand Familiarity and the Relationship Between Gaming Skills and Advertising Execution2017 · 21 citations

Works

13 shown

Effect of colours on sponsor recall

Asia Pacific Journal of Marketing and Logistics·2022·3 authors

12citations

Self-presentation of Iranian football players on Instagram during the 2018 World Cup

Soccer and Society·2020·2 authors

18citations

A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong

Journal of Asian Business and Economic Studies·2020·3 authors·Open access

20citations

Athletes as role models during the COVID-19 pandemic

Managing Sport and Leisure·2020·2 authors·editorial

58citations

The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events

Asia Pacific Journal of Marketing and Logistics·2019·3 authors

15citations

Sponsorship and advertising in sport: a study of consumers’ attitude

European Sport Management Quarterly·2018·3 authors·

Open access

36citations

Sponsor recall in sports events of short duration: empirical evidence from swimming competitions

International Journal of Sports Marketing and Sponsorship·2017·1 author

9citations

Effectiveness of In-game Advertisement: An Examination of Repetition Effect, Brand Familiarity and the Relationship Between Gaming Skills and Advertising Execution

Journal of Global Sport Management·2017·2 authors

21citations

The Role of Social Influence in Purchasing Sports Apparel

Athens Journal of Sports·2016·2 authors·Open access

21citations

An examination of users and non-users of self-checkout counters

The International Review of Retail Distribution and Consumer Research·2016·2 authors

27citations

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

Asia Pacific Journal of Marketing and Logistics·2015·2 authors

85citations

MARKETING POLITICIANS ON FACEBOOK: AN EXAMINATION OF THE SINGAPORE GENERAL ELECTION 2011

·2012·1 author

13citations

The Obama Effect: An Exploratory Study on Factors Affecting Brand Recall in Online Games

International Journal of Trade Economics and Finance·2010·3 authors

10citations