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Safi Hani · Study

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Safi Hani

1 works· latest 2018· 1 institutionscluster: provisional

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i101

Citations89

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The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry2018 · 89 citations

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The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry

Arab Economic and Business Journal·2018·3 authors·Open access

89citations