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Michael J. Zenor · Study
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Author
Michael J. Zenor
3 works
· latest 1998
· 1 institutions
cluster: provisional
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Citations
228
Works here
3
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98
Most cited in this library
The Profit Benefits of Category Management
1994 · 146 citations
Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach
1993 · 59 citations
The impact of marketing policy on promotional price elasticities and baseline sales
1998 · 23 citations
Works
3 shown
The impact of marketing policy on promotional price elasticities and baseline sales
Journal of Retailing and Consumer Services
·
1998
·
3 authors
23
citations
The Profit Benefits of Category Management
Journal of Marketing Research
·
1994
·
1 author
146
citations
Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach
Journal of Marketing Research
·
1993
·
2 authors
59
citations