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Mario Farsky · Study

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Mario Farsky

1 works· latest 2013cluster: provisional

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Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image2013 · 18 citations

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Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image

Schmalenbach Business Review·2013·3 authors·Open access

18citations