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Nova Christian Immanuel Mamuaya · Study
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Nova Christian Immanuel Mamuaya
2 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0001-7920-4257
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36
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18
Most cited in this library
The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
2018 · 19 citations
The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City
2018 · 17 citations
Works
2 shown
The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
Journal of Business & Retail Management Research
·
2018
·
2 authors
·
Open access
19
citations
The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City
DeReMa (Development Research of Management) Jurnal Manajemen
·
2018
·
1 author
·
Open access
17
citations