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Antonella Garofano · Study

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Antonella Garofano

9 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-9404-4757

h-index6

i106

Citations121

Works here9

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Most cited in this library

Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers2016 · 34 citations
Moving forward or running to standstill? Exploring the nature and the role of family firms’ strategic orientation2015 · 28 citations
Italian corporate museums as industrial tourism destinations: А segmentation study based on strategic orientation2021 · 16 citations
Corporate Heritage Marketing2021 · 14 citations
Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance2021 · 12 citations

Works

9 shown

Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance

Management Decision·2021·4 authors

12citations

Italian corporate museums as industrial tourism destinations: А segmentation study based on strategic orientation

European Journal of Tourism Research·2021·4 authors·Open access

16citations

Corporate Heritage Marketing

Routledge eBooks·2021·3 authors·book

14citations

Una storia, tanti modi di raccontarla. Una nuova proposta di definizione dell’heritage marketing mix / One story, so many ways to narrate it. A new proposal for the definition of the heritage marketing mix

Il Capitale culturale·2020·3 authors·Open access

5citations

Accessing external networks: the role of firm's resources and entrepreneurial orientation

International Journal of Entrepreneurship and Small Business·2018·2 authors

10citations

Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers

Place Branding and Public Diplomacy·2016·4 authors

34citations

Moving forward or running to standstill? Exploring the nature and the role of family firms’ strategic orientation

Journal of Family Business Strategy·2015·4 authors

28citations

Terroir and wine differentiation. A cross-case analysis on French and Italian wine producers' perceptions

HAL·2014·4 authors·other

0citations

A Shared History for a Shared Project: Using Storytelling and Collaborative Relationships to Launch a New Product

·2013·2 authors

2citations