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Edgar Centeno · Study
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Author
Edgar Centeno
11 works
· latest 2023
· 1 institutions
cluster: provisional
Works
11 shown
An empirical examination of human brand authenticity as a driver of brand love
Journal of Business Research
·
2023
·
3 authors
28
citations
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions
Journal of Product & Brand Management
·
2022
·
4 authors
30
citations
A thematic exploration of human brands: literature review and agenda for future research
Journal of Product & Brand Management
·
2020
·
3 authors
67
citations
The interplay between SME owner-managers and the brand-as-a-person
Journal of Product & Brand Management
·
2019
·
5 authors
·
Open access
21
citations
Investigating the role of customers’ perceptions of employee effort and justice in service recovery
European Journal of Marketing
·
2019
·
6 authors
·
Open access
46
citations
Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico
Journal of Retailing and Consumer Services
·
2018
·
4 authors
49
citations
Success factors in a CRM strategy: technology is not all
Journal of Strategic Marketing
·
2016
·
4 authors
46
citations
Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy
The Journal of Marketing Theory and Practice
·
2015
·
5 authors
68
citations
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
Journal of Consumer Marketing
·
2012
·
5 authors
220
citations
The five phases of SME brand-building
Journal of Brand Management
·
2012
·
3 authors
79
citations
The use of communication activities in the development of small to medium‐sized enterprise brands
Marketing Intelligence & Planning
·
2012
·
2 authors
29
citations