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Lhia Al-Makhmari · Study
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Lhia Al-Makhmari
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· latest 2024
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Factors Influencing User Adoption of Social Commerce in the Metaverse: The Moderating Role of Technology Comfort, E-Word-of-Mouth, and Endowment Effect
2024 · 6 citations
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Factors Influencing User Adoption of Social Commerce in the Metaverse: The Moderating Role of Technology Comfort, E-Word-of-Mouth, and Endowment Effect
International Journal of Human-Computer Interaction
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2024
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5 authors
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Open access
6
citations