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Roger W. Brooksbank · Study

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Roger W. Brooksbank

19 works· latest 2018· 2 institutionscluster: provisional

h-index15

i1019

Citations612

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Most cited in this library

The Anatomy of Marketing Positioning Strategy1994 · 135 citations
Marketing and company performance: An examination of medium sized manufacturing firms in Britain1992 · 79 citations
Defining the small business: a new classification of company size1991 · 74 citations
Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms2003 · 35 citations
Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners1991 · 32 citations

Works

19 shown

What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?

Asia Pacific Journal of Marketing and Logistics·2018·3 authors

17citations

Consumer perspectives on the ethics of an array of technology-based marketing strategies

Asia Pacific Journal of Marketing and Logistics·2017·3 authors

11citations

The New Model of Personal Selling: Micromarketing

·2016·1 author

16citations

Strategic marketing in times of recession versus growth: New Zealand manufacturers

Asia Pacific Journal of Marketing and Logistics·2015·4 authors

18citations

Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs

European Sport Management Quarterly·2012·3 authors

16citations

Strategic marketing in Chinese manufacturing companies

Asia Pacific Journal of Marketing and Logistics·2008·2 authors

14citations

Strategic marketing in action

Marketing Intelligence & Planning·2007·1 author

12citations

Marketing in “survivor” medium‐sized British manufacturing firms: 1987‐1997

European Business Review·2004·2 authors

12citations

Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms

Small Business Economics·2003·3 authors

35citations

The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies

Marketing Intelligence & Planning·2002·1 author

20citations

The theory and practice of marketing planning in the smaller business

Marketing Intelligence & Planning·1999·1 author

27citations

Marketing in medium‐sized manufacturing firms

European Journal of Marketing·1999·3 authors

24citations

The BASIC marketing planning process: a practical framework for the smaller business

Marketing Intelligence & Planning·1996·1 author

32citations

Selling and Sales Management in Action : The New Model of Personal Selling: Micromarketing

Journal of Personal Selling and Sales Management·1995·1 author·Open access

20citations

The Anatomy of Marketing Positioning Strategy

Marketing Intelligence & Planning·1994·1 author

135citations

Marketing and company performance: An examination of medium sized manufacturing firms in Britain

Small Business Economics·1992·3 authors

79citations

IT Adoption and the Independent Retail Business: The Retail Newsagency

International Small Business Journal Researching Entrepreneurship·1992·3 authors

18citations

Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners

European Journal of Marketing·1991·1 author

32citations

Defining the small business: a new classification of company size

Entrepreneurship and Regional Development·1991·1 author

74citations