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Jerry A. Rosenblatt · Study

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Jerry A. Rosenblatt

5 works· latest 1993· 1 institutionscluster: provisional

h-index5

i105

Citations233

Works here5

83

84

86

93

Most cited in this library

Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments1986 · 158 citations
Brand Categorization Strategies in an Extensive Problem Solving Situation: a Study of University Choice1984 · 24 citations
Brand Categorization Strategies in Rrb Situations: Some Empirical Results1983 · 18 citations
Music, music videos, and wear out1993 · 17 citations
Consumer Brand Categorisation: Basic Framework and Managerial Implications1986 · 16 citations

Works

5 shown

Music, music videos, and wear out

Psychology and Marketing·1993·4 authors

17citations

Consumer Brand Categorisation: Basic Framework and Managerial Implications

Marketing Intelligence & Planning·1986·3 authors

16citations

Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments

International Journal of Bank Marketing·1986·3 authors

158citations

Brand Categorization Strategies in an Extensive Problem Solving Situation: a Study of University Choice

ACR North American Advances·1984·2 authors

24citations

Brand Categorization Strategies in Rrb Situations: Some Empirical Results

ACR North American Advances·1983·4 authors

18citations