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Sina Henningsen · Study

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Sina Henningsen

1 works· latest 2011· 1 institutionscluster: provisional

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Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis2011 · 44 citations

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Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

BuR - Business Research·2011·3 authors·review·Open access

44citations