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Aida Azlina Mansor · Study
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Author
Aida Azlina Mansor
7 works
· latest 2023
· 3 institutions
cluster: provisional
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Citations
123
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Most cited in this library
Fundamentals of neuromarketing: What is it all about?
2020 · 59 citations
Ethics in Neuromarketing and its Implications on Business to Stay Vigilant
2019 · 23 citations
P300 and decision-making in neuromarketing
2021 · 22 citations
Areas of Interest (AOI) on marketing mix elements of green and non-green products in customer decision making
2022 · 10 citations
REJUVENATING THE MARKETING MIX THROUGH NEUROMARKETING TO CULTIVATE THE GREEN CONSUMER
2020 · 7 citations
Works
7 shown
Exploring the Nexus of Work-Life Balance Sub-Factors and Job Satisfaction: A Study on Executives in the Commercial Banking Sector
Information Management and Business Review
·
2023
·
2 authors
·
Open access
1
citations
Areas of Interest (AOI) on marketing mix elements of green and non-green products in customer decision making
Neuroscience Research Notes
·
2022
·
2 authors
·
Open access
10
citations
P300 and decision-making in neuromarketing
Neuroscience Research Notes
·
2021
·
3 authors
·
Open access
22
citations
Fundamentals of neuromarketing: What is it all about?
Neuroscience Research Notes
·
2020
·
2 authors
·
Open access
59
citations
REJUVENATING THE MARKETING MIX THROUGH NEUROMARKETING TO CULTIVATE THE GREEN CONSUMER
International Journal of Industrial Management
·
2020
·
2 authors
·
Open access
7
citations
Ethics in Neuromarketing and its Implications on Business to Stay Vigilant
KnE Social Sciences
·
2019
·
3 authors
·
Open access
23
citations
The Approaches that Influence Call Centre Employees’ Motivation in Malaysian Outsourcing Company
International Journal of Academic Research in Business and Social Sciences
·
2018
·
5 authors
·
Open access
1
citations