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Hmily Frost · Study

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Hmily Frost

1 works· latest 2002cluster: provisional

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Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption2002 · 678 citations

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Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

Journal of Product & Brand Management·2002·2 authors

678citations