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Noah VanBergen · Study

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Noah VanBergen

7 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-2408-8185

h-index6

i106

Citations148

Works here7

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Most cited in this library

Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy2020 · 45 citations
Loss of Control and Self-Regulation: The Role of Childhood Lessons2016 · 36 citations
More Rational or More Emotional Than Others? Lay Beliefs About Decision‐Making Strategies2021 · 23 citations
The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication2022 · 21 citations
Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads2020 · 13 citations

Works

7 shown

Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage

Journal of the Association for Consumer Research·2023·4 authors

10citations

The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication

Journal of Business Research·2022·2 authors

21citations

More Rational or More Emotional Than Others? Lay Beliefs About Decision‐Making Strategies

Journal of Consumer Psychology·2021·3 authors

23citations

Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads

Journal of Public Policy & Marketing·2020·3 authors

13citations

Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy

Journal of Consumer Research·2020·3 authors

45citations

Loss of Control and Self-Regulation: The Role of Childhood Lessons

Journal of Consumer Research·2016·2 authors

36citations

When 698 Victims Receive More Donations Than 700 Victims: Effects of Number Roundness on Donations

ACR North American Advances·2014·1 author

0citations