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Sara Quach · Study
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Author
Sara Quach
36 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-0976-5179
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34
Citations
3,265
Works here
36
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Most cited in this library
Digital technologies: tensions in privacy and data
2022 · 545 citations
Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention
2020 · 310 citations
A meta‐analysis of customer engagement behaviour
2020 · 280 citations
Surviving an economic downturn: Dynamic capabilities of SMEs
2021 · 225 citations
Antecedents and consequences of panic buying: The case of COVID‐19
2020 · 221 citations
Works
36 shown
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data
Journal of Consumer Behaviour
·
2025
·
5 authors
·
Open access
7
citations
VR retailing: When and why immersion pays off
Journal of Retailing
·
2025
·
5 authors
·
Open access
15
citations
How time fuels AI device adoption: A contextual model enriched by machine learning
Technological Forecasting and Social Change
·
2025
·
3 authors
·
Open access
9
citations
Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
Journal of Retailing and Consumer Services
·
2024
·
5 authors
·
Open access
63
citations
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Asia Pacific Journal of Marketing and Logistics
·
2023
·
4 authors
·
Open access
18
citations
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective
International Marketing Review
·
2023
·
4 authors
·
Open access
15
citations
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure
Journal of Retailing and Consumer Services
·
2023
·
5 authors
·
Open access
24
citations
The effects of team diversity on promoting sustainable luxury products
Asia Pacific Journal of Marketing and Logistics
·
2023
·
4 authors
·
Open access
15
citations
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
Australasian Marketing Journal (AMJ)
·
2023
·
4 authors
·
Open access
94
citations
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
Journal of Business Research
·
2023
·
5 authors
·
Open access
158
citations
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness
International Journal of Advertising
·
2023
·
5 authors
·
Open access
18
citations
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Asia Pacific Journal of Marketing and Logistics
·
2022
·
4 authors
29
citations
Two Decades of Research on Consumer Behaviour and Analytics
Journal of Global Information Management
·
2022
·
8 authors
·
Open access
18
citations
Toward a theory of corporate apology: mechanisms, contingencies, and strategies
European Journal of Marketing
·
2022
·
7 authors
·
Open access
16
citations
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
International Journal of Advertising
·
2022
·
4 authors
·
Open access
17
citations
Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity
Journal of Business Research
·
2022
·
4 authors
24
citations
Relationships among actors within the sharing economy: Meta-analytics review
International Journal of Hospitality Management
·
2022
·
5 authors
·
Open access
28
citations
Digital technologies: tensions in privacy and data
Journal of the Academy of Marketing Science
·
2022
·
5 authors
·
Open access
545
citations
Price promotion in omnichannel retailing: how much is too much?
Asia Pacific Journal of Marketing and Logistics
·
2022
·
4 authors
·
Open access
20
citations
Effective Online Engagement Strategies Through Gamification
Journal of Global Information Management
·
2021
·
6 authors
·
Open access
64
citations
The role of art infusion in enhancing pro-environmental luxury brand advertising
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
60
citations
Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
40
citations
The experience of regret in small business failure: who’s to blame?
European Journal of Marketing
·
2021
·
6 authors
·
Open access
14
citations
Surviving an economic downturn: Dynamic capabilities of SMEs
Journal of Business Research
·
2021
·
6 authors
·
Open access
225
citations
Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect
Asia Pacific Journal of Marketing and Logistics
·
2021
·
8 authors
·
Open access
16
citations
Antecedents and consequences of panic buying: The case of COVID‐19
International Journal of Consumer Studies
·
2020
·
3 authors
·
Open access
221
citations
Service integration in omnichannel retailing and its impact on customer experience
Journal of Retailing and Consumer Services
·
2020
·
3 authors
·
Open access
201
citations
A meta‐analysis of customer engagement behaviour
International Journal of Consumer Studies
·
2020
·
4 authors
·
Open access
280
citations
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
Journal of Retailing and Consumer Services
·
2020
·
5 authors
·
Open access
220
citations
Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention
Australasian Marketing Journal (AMJ)
·
2020
·
4 authors
·
Open access
310
citations
A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus
Journal of Business and Industrial Marketing
·
2020
·
5 authors
·
Open access
10
citations
Toward a theory of outside-in marketing: Past, present, and future
Industrial Marketing Management
·
2019
·
5 authors
·
Open access
62
citations
Hybrid sales structures in the age of e-commerce
Journal of Personal Selling and Sales Management
·
2018
·
5 authors
130
citations
Dark motives-counterfeit selling framework
Marketing Intelligence & Planning
·
2018
·
2 authors
22
citations
From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment
Journal of Business Research
·
2017
·
2 authors
181
citations
Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms
Journal of Retailing and Consumer Services
·
2016
·
2 authors
76
citations