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Mike Reid · Study
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Author
Mike Reid
25 works
· latest 2025
· 4 institutions
cluster: provisional
ORCID 0000-0002-0397-2556
Works
25 shown
Older adults’ digital competency, digital risk perceptions and frequency of everyday digital engagement
Information Technology and People
·
2025
·
6 authors
·
Open access
27
citations
Commentary: Strength-based co-design that EMPOWERs – Lessons from codesigning with older adults
Journal of Services Marketing
·
2023
·
6 authors
·
editorial
·
Open access
22
citations
Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology
Australasian Marketing Journal (AMJ)
·
2023
·
4 authors
·
Open access
30
citations
Co-Creating ICT Risk Strategies with Older Australians: A Workshop Model
International Journal of Environmental Research and Public Health
·
2022
·
7 authors
·
Open access
22
citations
Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations
Journal of Medical Internet Research
·
2022
·
5 authors
·
Open access
292
citations
Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts
Nutrients
·
2020
·
6 authors
·
Open access
59
citations
Age identity, stereotypes and older consumers’ service experiences
Journal of Services Marketing
·
2020
·
3 authors
·
Open access
38
citations
Strategic recommendations for new product adoption in the Chinese market
Journal of Strategic Marketing
·
2019
·
4 authors
·
Open access
16
citations
What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram
Journal of Medical Internet Research
·
2018
·
6 authors
·
Open access
207
citations
IMC capability: antecedents and implications for brand performance
European Journal of Marketing
·
2017
·
3 authors
77
citations
Economic abuse between intimate partners in Australia: prevalence, health status, disability and financial stress
Australian and New Zealand Journal of Public Health
·
2017
·
3 authors
·
Open access
87
citations
The Influence of Collaborative IT Tools on NPD
Research-Technology Management
·
2016
·
4 authors
23
citations
Vicarious Innovativeness or Vicarious Learning: The Role of Existing Vicarious Innovativeness in New Product Purchase Intentions
Australasian Marketing Journal (AMJ)
·
2016
·
3 authors
13
citations
Integrated Marketing Communication Capability and Brand Performance
Journal of Advertising
·
2014
·
3 authors
·
Open access
229
citations
Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions
Journal of Marketing Management
·
2014
·
3 authors
48
citations
Global consumer innovativeness and consumer electronic product adoption
Asia Pacific Journal of Marketing and Logistics
·
2013
·
3 authors
·
Open access
50
citations
Consumer Innovativeness Influence on Really New Product Adoption
Australasian Marketing Journal (AMJ)
·
2012
·
3 authors
91
citations
Contemporary marketing in professional services
Journal of Services Marketing
·
2008
·
1 author
·
Open access
78
citations
An investigation into blood donation intentions among non‐donors
International Journal of Nonprofit and Voluntary Sector Marketing
·
2007
·
1 author
77
citations
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
Journal of Advertising
·
2005
·
3 authors
281
citations
PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES
Journal of Advertising
·
2005
·
1 author
167
citations
IMC–performance relationship: further insight and evidence from the Australian marketplace
International Journal of Advertising
·
2003
·
1 author
·
Open access
87
citations
Building Strong Brands Through the Management of Integrated Marketing Communications
International Journal of Wine Marketing
·
2002
·
1 author
84
citations
Wine-related lifestyles: proposing a measurement instrument for cross-cultural market surveillance
·
2002
·
4 authors
0
citations
Integrated marketing communications in the Australian and New Zealand wine industry
International Journal of Advertising
·
2001
·
5 authors
41
citations