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Serkan Aydın · Study
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Serkan Aydın
5 works
· latest 2009
· 1 institutions
cluster: provisional
ORCID 0000-0003-3618-8028
Works
5 shown
Kişisel ve Ürün Temelli Yenilikçilik: Cep Telefonu Kullanıcıları Üzerine Ampirik Bir Uygulama
Doğuş Üniversitesi Dergisi
·
2009
·
1 author
·
Open access
15
citations
How switching costs affect subscriber loyalty in the Turkish mobile phone market: An exploratory study
Journal of Targeting Measurement and Analysis for Marketing
·
2006
·
2 authors
·
Open access
85
citations
National customer satisfaction indices: an implementation in the Turkish mobile telephone market
Marketing Intelligence & Planning
·
2005
·
2 authors
114
citations
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
European Journal of Marketing
·
2005
·
2 authors
802
citations
Customer loyalty and the effect of switching costs as a moderator variable
Marketing Intelligence & Planning
·
2005
·
3 authors
342
citations