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Puneet Manchanda · Study
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Author
Puneet Manchanda
24 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-2013-612X
Works
24 shown
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping
Decision Support Systems
·
2023
·
4 authors
·
Open access
15
citations
“Meet Me Halfway”: The Costs and Benefits of Bargaining
Marketing Science
·
2021
·
3 authors
19
citations
The existence and persistence of the pay-per-use bias in car sharing services
International Journal of Research in Marketing
·
2020
·
3 authors
25
citations
Paywalls: Monetizing Online Content
Journal of Marketing
·
2018
·
3 authors
84
citations
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
Marketing Science
·
2016
·
2 authors
230
citations
Gamification and Mobile Marketing Effectiveness
Journal of Interactive Marketing
·
2016
·
5 authors
·
Open access
483
citations
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Marketing Science
·
2015
·
3 authors
·
Open access
280
citations
Platforms: a multiplicity of research opportunities
Marketing Letters
·
2014
·
8 authors
·
Open access
85
citations
Service Quality Variability and Termination Behavior
Management Science
·
2013
·
3 authors
·
Open access
62
citations
Marketing activity, blogging and sales
International Journal of Research in Marketing
·
2012
·
2 authors
·
Open access
213
citations
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
Marketing Science
·
2010
·
3 authors
126
citations
Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior
Journal of Marketing Research
·
2009
·
3 authors
·
Open access
84
citations
The Role of Targeted Communication and Contagion in Product Adoption
Marketing Science
·
2008
·
3 authors
308
citations
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
Marketing Science
·
2007
·
2 authors
·
Open access
238
citations
The Effect of Banner Advertising on Internet Purchasing
Journal of Marketing Research
·
2006
·
4 authors
456
citations
Temporal Differences in the Role of Marketing Communication in New Product Categories
Journal of Marketing Research
·
2005
·
3 authors
254
citations
Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
Marketing Science
·
2005
·
2 authors
83
citations
Response Modeling with Nonrandom Marketing-Mix Variables
Journal of Marketing Research
·
2004
·
3 authors
·
Open access
317
citations
The Dynamic Effect of Innovation on Market Structure
Journal of Marketing Research
·
2004
·
3 authors
145
citations
Irrelevant Information and Mediated Intertemporal Choice
Journal of Consumer Psychology
·
2004
·
3 authors
·
Open access
89
citations
Measuring Heterogeneous Reservation Prices for Product Bundles
Marketing Science
·
2003
·
3 authors
139
citations
An Empirical Model of Advertising Dynamics
Quantitative Marketing and Economics
·
2003
·
2 authors
·
Open access
302
citations
The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions
Marketing Science
·
1999
·
3 authors
478
citations
Perspectives on Multiple Category Choice
Marketing Letters
·
1997
·
7 authors
40
citations