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Brigitte Naderer · Study

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Brigitte Naderer

33 works· latest 2025· 3 institutionscluster: provisionalORCID 0000-0002-7256-7941

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Citations6,851

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Most cited in this library

Communication and Persuasion: Central and Peripheral Routes to Attitude Change2015 · 4,993 citations
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising2018 · 483 citations
User generated content presenting brands on social media increases young adults’ purchase intention2019 · 214 citations
The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising2017 · 114 citations
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge2015 · 100 citations

Works

33 shown

The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction

American Behavioral Scientist·2025·6 authors·Open access

19citations

Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying

Environmental Communication·2024·4 authors·Open access

15citations

Social Media Literacy Among Adolescents and Young Adults: Results From a Cross-Country Validation Study

Social Media + Society·2023·3 authors·Open access

21citations

Influencers as political agents? The potential of an unlikely source to motivate political action

Communications·2022·1 author

49citations

Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

International Journal of Advertising·2022·4 authors

45citations

Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior

Frontiers in Psychology·2022·4 authors·Open access

19citations

Increasing Advertising Literacy to Unveil Disinformation in Green Advertising

Environmental Communication·2021·2 authors·Open access

38citations

Experts, peers, or celebrities? The role of different social endorsers on children's fruit choice

Appetite·2020·3 authors

20citations

It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation

International Journal of Advertising·2020·3 authors·Open access

14citations

Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union

International Journal of Advertising·2020·3 authors·Open access

27citations

The effects of gain- and loss-framed nutritional messages on children’s healthy eating behaviour

Public Health Nutrition·2020·3 authors·Open access

36citations

The skilled and the interested: How personal curation skills increase or decrease exposure to political information on social media

Journal of Information Technology & Politics·2020·3 authors

16citations

A “Forbidden Fruit Effect”: An Eye-Tracking Study on Children’s Visual Attention to Food Marketing

International Journal of Environmental Research and Public Health·2020·3 authors·Open access

24citations

Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior

International Journal of Advertising·2020·4 authors

23citations

Food as an eye‐catcher. An eye‐tracking study on Children's attention to healthy and unhealthy food presentations as well as non‐edible objects in audiovisual media

Pediatric Obesity·2020·5 authors·Open access

19citations

User generated content presenting brands on social media increases young adults’ purchase intention

International Journal of Advertising·2019·4 authors·Open access

214citations

Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement

International Journal of Advertising·2019·3 authors·Open access

29citations

Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice

Social Science & Medicine·2019·3 authors

28citations

Sugary, fatty, and prominent: food and beverage appearances in children's movies from 1991 to 2015

Pediatric Obesity·2018·2 authors·Open access

33citations

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

Journal of Advertising·2018·3 authors·Open access

483citations

A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content

Appetite·2018·4 authors·Open access

61citations

How brands appear in children's movies. A systematic content analysis of the past 25 Years

International Journal of Advertising·2017·3 authors·Open access

47citations

Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice

Appetite·2017·7 authors

38citations

Mass Media as Alcohol Educator for Everyone? Effects of Portrayed Alcohol Consequences and the Influence of Viewers’ Characteristics

Media Psychology·2017·2 authors·Open access

18citations

Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction

International Journal of Advertising·2017·2 authors·Open access

58citations

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Environmental Communication·2017·4 authors·Open access

114citations

2.3 Greenwashing: Disinformation through Green Advertising

De Gruyter eBooks·2017·3 authors·chapter·Open access

31citations

Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation

International Journal of Advertising·2016·4 authors

60citations

Communication and Persuasion: Central and Peripheral Routes to Attitude Change

Springer eBooks·2015·2 authors·chapter

4,993citations

Questionable Research Practices in Experimental Communication Research: A Systematic Analysis From 1980 to 2013

Communication Methods and Measures·2015·6 authors

66citations

Television Commercials and Fading Behavioral Brand Choice Effects in Austrian Children

Journal of Children and Media·2015·5 authors

15citations

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge

International Journal of Advertising·2015·2 authors

100citations

Children's consumption behavior in response to food product placements in movies

Journal of Consumer Behaviour·2015·2 authors

78citations