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David Chenjerai Mudondo · Study
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David Chenjerai Mudondo
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· latest 2013
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The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe.
2013 · 7 citations
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The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe.
European Journal of Business and Management
·
2013
·
3 authors
7
citations