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Vivek Pani Gumparthi · Study

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Vivek Pani Gumparthi

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-8473-2764

h-index3

i101

Citations145

Works here3

19

23

24

Most cited in this library

The Phenomenon of Brand Love: A Systematic Literature Review2019 · 134 citations
The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age2024 · 6 citations
I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction2023 · 5 citations

Works

3 shown

The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age

Journal of Promotion Management·2024·2 authors

6citations

I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction

Vision The Journal of Business Perspective·2023·3 authors

5citations

The Phenomenon of Brand Love: A Systematic Literature Review

Journal of Relationship Marketing·2019·2 authors·review

134citations