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David Bednall · Study

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David Bednall

9 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-7549-770X

h-index7

i107

Citations225

Works here9

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Most cited in this library

Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness2003 · 86 citations
Getting Generation Y to attend: Friends, interactivity and half-time entertainment2011 · 33 citations
The alignment of market research with business strategy and CRM2010 · 25 citations
The impact of Porter's strategy types on the role of market research and customer relationship management2007 · 23 citations
Marketing research performance and strategy2005 · 22 citations

Works

9 shown

Internal communication and the development of customer-oriented behavior among frontline employees

European Journal of Marketing·2021·3 authors·Open access

17citations

Getting Generation Y to attend: Friends, interactivity and half-time entertainment

Sport Management Review·2011·4 authors

33citations

The alignment of market research with business strategy and CRM

Journal of Strategic Marketing·2010·2 authors·Open access

25citations

A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y

·2010·5 authors

0citations

The world wide web in modern marketing's contribution to organisational performance

Marketing Intelligence & Planning·2009·3 authors·Open access

7citations

The impact of Porter's strategy types on the role of market research and customer relationship management

Marketing Intelligence & Planning·2007·3 authors

23citations

Marketing research performance and strategy

International Journal of Productivity and Performance Management·2005·2 authors

22citations

Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness

International Journal of Market Research·2003·4 authors

86citations

Effect of Public Disgrace on Celebrity Endorser Value

Australasian Marketing Journal (AMJ)·2000·2 authors

12citations