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Nataliya Bredikhina · Study

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Nataliya Bredikhina

4 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-7097-4327

h-index4

i104

Citations77

Works here4

22

23

Most cited in this library

Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research2022 · 40 citations
Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands2023 · 16 citations
The personal is professional: exploring romantic relationship within the socioecology of an athlete brand2023 · 11 citations
Make It Count: Examining Outcomes of Activation and Advertising-Like Event Sponsorship2022 · 10 citations

Works

4 shown

Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands

Journal of Sport Management·2023·3 authors

16citations

The personal is professional: exploring romantic relationship within the socioecology of an athlete brand

European Sport Management Quarterly·2023·4 authors

11citations

Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research

Journal of Sport Management·2022·6 authors·Open access

40citations

Make It Count: Examining Outcomes of Activation and Advertising-Like Event Sponsorship

Event Management·2022·2 authors·Open access

10citations