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Sonny Nwankwo · Study
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Author
Sonny Nwankwo
13 works
· latest 2016
· 3 institutions
cluster: provisional
Works
13 shown
Market orientation, learning orientation and business performance
International Journal of Bank Marketing
·
2016
·
5 authors
154
citations
The Routledge Companion to Ethnic Marketing
Routledge eBooks
·
2015
·
1 author
·
book
53
citations
A confirmatory factor analysis of consumer styles inventory: Evidence from Greece
Journal of Retailing and Consumer Services
·
2014
·
4 authors
58
citations
Consumer values, motivation and purchase intention for luxury goods
Journal of Retailing and Consumer Services
·
2014
·
3 authors
199
citations
Faith and entrepreneurship among the British African‐Caribbean
Journal of Small Business and Enterprise Development
·
2013
·
2 authors
55
citations
Entrepreneurship development in Africa: an overview
World Journal of Entrepreneurship Management and Sustainable Development
·
2013
·
2 authors
·
Open access
43
citations
‘Faking brands’: Consumer responses to counterfeiting
Journal of Consumer Behaviour
·
2012
·
3 authors
79
citations
African entrepreneurship in global contexts: enterprise solutions for sustainable development
Figshare
·
2011
·
2 authors
·
book
2
citations
Cross-Cultural Marketing
·
2002
·
2 authors
70
citations
Privatization ‐ The myth of free market orthodoxy in sub‐Saharan Africa
International Journal of Public Sector Management
·
2001
·
2 authors
34
citations
Marketing to ethnic minorities in Britain
Journal of Marketing Practice Applied Marketing Science
·
1998
·
2 authors
74
citations
Developing a customer orientation
Journal of Consumer Marketing
·
1995
·
1 author
105
citations
Understanding the Causes of Business Failure Crises
Management Decision
·
1994
·
3 authors
80
citations