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John C. Porter · Study

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John C. Porter

2 works· latest 1997· 1 institutionscluster: provisional

h-index2

i102

Citations238

Works here2

97

Most cited in this library

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model1997 · 152 citations
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model1997 · 86 citations

Works

2 shown

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Journal of Marketing Research·1997·4 authors

152citations

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Journal of Marketing Research·1997·4 authors

86citations