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Lisa O’Malley · Study

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Lisa O’Malley

43 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0002-4562-7216

h-index29

i1042

Citations2,949

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Most cited in this library

Relationship marketing in consumer markets – Rhetoric or reality?2000 · 302 citations
Establishing successful university–industry collaborations: barriers and enablers deconstructed2022 · 268 citations
Can loyalty schemes really build loyalty?1998 · 227 citations
Professional Interaction: Exploring the Concept of Attraction2003 · 146 citations
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation2021 · 144 citations

Works

43 shown

Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change

Journal of Marketing Management·2023·3 authors·Open access

14citations

Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods

Journal of Business Research·2022·4 authors·Open access

38citations

Establishing successful university–industry collaborations: barriers and enablers deconstructed

The Journal of Technology Transfer·2022·3 authors·Open access

268citations

The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation

Journal of the Academy of Marketing Science·2021·4 authors·Open access

144citations

Prefiguring sustainable living: an ecovillage story

Journal of Marketing Management·2020·2 authors

56citations

Seeking sustainable futures in marketing and consumer research

European Journal of Marketing

·2020

·13 authors

·Open access

78citations

Connected automated vehicles and insurance: Analysing future market-structure from a business ecosystem perspective

Technology in Society·2019·4 authors·Open access

47citations

Imagining a different voice: A critical and caring approach to management education

Management Learning·2019·3 authors·Open access

33citations

Learning how: Body techniques, skill acquisition and the consumption of experience

Marketing Theory·2018·3 authors·Open access

30citations

Wii are family: consumption, console gaming and family togetherness

European Journal of Marketing·2018·3 authors

11citations

Liminal consumption of “the cosmic ballet”: an autoethnography

Consumption Markets & Culture·2018·3 authors·Open access

19citations

Beating, ditching and hiding: consumers’ everyday resistance to marketing

Journal of Marketing Management·2017·3 authors·Open access

32citations

Strategic B2B customer experience management: the importance of outcomes-based measures

Journal of Services Marketing·2017·8 authors·Open access

123citations

Unveiling Everyday Reflexivity Tactics in a Sustainable Community

Journal of Macromarketing·2016·2 authors·Open access

25citations

The role of the boundary spanner in bringing about innovation in cross-sector partnerships

Scandinavian Journal of Management·2015·2 authors

54citations

Insights into the creation of a successful MNE innovation cluster

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness·2015·4 authors

20citations

Caring and Conflicted: Mothers’ Ethical Judgments about Consumption

Journal of Business Ethics·2014·4 authors·Open access

55citations

Relational marketing: development, debates and directions

Journal of Marketing Management·2014·1 author

44citations

Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network

Industrial Marketing Management·2014·4 authors·Open access

112citations

Roles, role performance, and radical innovation competences

Industrial Marketing Management·2011·3 authors·Open access

133citations

Marketing in a recession: retrench or invest?

Journal of Strategic Marketing·2011·3 authors

51citations

Relational resources and competences for radical product innovation

Journal of Marketing Management·2009·3 authors

80citations

Women in Advertising: Representations, Repercussions, Responses

·2009·2 authors

24citations

Death of a metaphor: reviewing the `marketing as relationships' frame

Marketing Theory·2008·3 authors

54citations

Mapping the re‐engagement of CRM with relationship marketing

European Journal of Marketing·2006·3 authors

120citations

Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming

Journal of Marketing Management·2006·2 authors

12citations

Professional Interaction: Exploring the Concept of Attraction

Marketing Theory·2003·3 authors

146citations

Motherhood, Identity and Consumption

ACR European Advances·2003·2 authors

9citations

Beyond the frills of relationship marketing

Journal of Business Research·2002·2 authors

104citations

Relationships and technology: strategic implications

Journal of Strategic Marketing·2002·2 authors

53citations

The direct marketing‐direct consumer gap: qualitative insights

Qualitative Market Research An International Journal·2001·3 authors

30citations

Reframing relationship marketing for consumer markets

Interactive Marketing·2001·2 authors·Open access

20citations

Maintaining Relationships: A Study of the Legal Industry

Service Industries Journal·2000·2 authors

21citations

Relationship marketing in consumer markets – Rhetoric or reality?

European Journal of Marketing·2000·2 authors

302citations

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation

Journal of Marketing Management·1999·2 authors

107citations

Vanishing Point: The Mix Management Paradigm Re-Viewed

Journal of Marketing Management·1998·2 authors

46citations

Exploring Direct Marketing

·1998·3 authors

26citations

Can loyalty schemes really build loyalty?

Marketing Intelligence & Planning·1998·1 author

227citations

Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets

Journal of Marketing Management·1997·3 authors

90citations

Retailer use of geodemographic and other data sources: an empirical investigation

International Journal of Retail & Distribution Management·1997·3 authors

36citations

Direct marketing communications in the UK: a study of growth, past, present and future

Journal of Marketing Communications·1996·3 authors

11citations

Direct marketing: rise and rise or rise and fall?

Marketing Intelligence & Planning·1995·3 authors

23citations

Retailing applications of geodemographics

Marketing Intelligence & Planning·1995·3 authors

21citations