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Bonnie S. Guy · Study

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Bonnie S. Guy

4 works· latest 2014· 1 institutionscluster: provisionalORCID 0000-0002-4790-1514

h-index4

i104

Citations268

Works here4

88

96

07

14

Most cited in this library

THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP1988 · 199 citations
How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity After a Merger and Acquisition2014 · 32 citations
Managing the effects of culture shock and sojourner adjustment on the expatriate industrial sales force1996 · 27 citations
Approaches to Organizing Public Relations Functions in Healthcare2007 · 10 citations

Works

4 shown

How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity After a Merger and Acquisition

Journal of Global Marketing·2014·3 authors

32citations

Approaches to Organizing Public Relations Functions in Healthcare

Health Marketing Quarterly·2007·3 authors·Open access

10citations

Managing the effects of culture shock and sojourner adjustment on the expatriate industrial sales force

Industrial Marketing Management·1996·2 authors

27citations

THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP

Journal of Services Marketing·1988·1 author

199citations