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John C. Driver · Study

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John C. Driver

4 works· latest 2003· 1 institutionscluster: provisional

h-index4

i103

Citations120

Works here4

99

01

03

Most cited in this library

Developments in airline marketing practice1999 · 60 citations
Managing customer behaviour dynamics in the multi-channel e-business environment: Enhancing customer relationship capital in the global hotel industry2003 · 36 citations
Airline marketing in regulatory context2001 · 18 citations
Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels2003 · 6 citations

Works

4 shown

Managing customer behaviour dynamics in the multi-channel e-business environment: Enhancing customer relationship capital in the global hotel industry

Journal Of Vacation Marketing·2003·3 authors

36citations

Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels

International Journal of Wine Marketing·2003·3 authors

6citations

Airline marketing in regulatory context

Marketing Intelligence & Planning·2001·1 author

18citations

Developments in airline marketing practice

Journal of Marketing Practice Applied Marketing Science·1999·1 author

60citations