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Chunyan Nie · Study

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Chunyan Nie

1 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0003-3809-3612

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How global brands incorporate local cultural elements to improve brand evaluations2019 · 41 citations

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How global brands incorporate local cultural elements to improve brand evaluations

International Marketing Review·2019·2 authors

41citations