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Victor P. Buell · Study

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Victor P. Buell

4 works· latest 1984· 1 institutionscluster: provisional

h-index4

i104

Citations188

Works here4

66

72

75

84

Most cited in this library

The Changing Role of the Product Manager in Consumer Goods Companies1975 · 72 citations
Handbook of Modern Marketing1972 · 71 citations
Marketing management : a strategic planning approach1984 · 34 citations
Marketing Management in Action1966 · 11 citations

Works

4 shown

Marketing management : a strategic planning approach

Andalas University Repository (Andalas University)·1984·1 author

34citations

The Changing Role of the Product Manager in Consumer Goods Companies

Journal of Marketing·1975·1 author

72citations

Handbook of Modern Marketing

Journal of Marketing·1972·3 authors·other

71citations

Marketing Management in Action

·1966·1 author·book

11citations