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Venkatapparao Mummalaneni · Study

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Venkatapparao Mummalaneni

11 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0001-7179-3632

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Citations840

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Most cited in this library

An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors2003 · 372 citations
Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation1996 · 134 citations
The influence of a close personal relationship between the buyer and the seller on the continued stability of their role relationship1987 · 63 citations
Determinants of Source Loyalty in Buyer‐Seller Relationships1990 · 51 citations
Consumer Technology Readiness and E-Service Quality in E-Tailing: What is the Impact on Predicting Online Purchasing?2016 · 50 citations

Works

11 shown

Consumer Technology Readiness and E-Service Quality in E-Tailing: What is the Impact on Predicting Online Purchasing?

Journal of Internet Commerce·2016·3 authors

50citations

Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers

Journal of International Consumer Marketing·2010·2 authors

31citations

An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions

Young Consumers Insight and Ideas for Responsible Marketers·2009·2 authors

41citations

Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions

Journal of Business-to-Business Marketing·2009·2 authors·editorial

18citations

The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing

Journal of Business-to-Business Marketing·2008·2 authors

25citations

An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors

Journal of Business Research

·2003

·1 author

372citations

Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation

Industrial Marketing Management·1996·3 authors

134citations

Use of foreign language and models in print advertisements in East Asian countries

European Journal of Marketing·1995·3 authors

36citations

An Assessment of Supplier Selection: Chinese Purchasing Managers′ Criteria and Their Implications for Western Marketers

International Journal of Physical Distribution & Logistics Management·1993·4 authors

19citations

Determinants of Source Loyalty in Buyer‐Seller Relationships

Journal of Purchasing and Materials Management·1990·2 authors

51citations

The influence of a close personal relationship between the buyer and the seller on the continued stability of their role relationship

·1987·1 author

63citations