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Zecong Ma · Study

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Zecong Ma

6 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-0022-8991

h-index5

i103

Citations58

Works here6

15

21

22

24

Most cited in this library

Image-mining: exploring the impact of video content on the success of crowdfunding2021 · 19 citations
How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets2021 · 16 citations
Early backers' social and geographic influences on the success of crowdfunding2022 · 12 citations
The impact of a manufacturer’s financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets2022 · 6 citations
Enhancing Student Development Through a Virtual Study Abroad Business Course: A Proposed Design for Global Experiential Learning2024 · 5 citations

Works

6 shown

Enhancing Student Development Through a Virtual Study Abroad Business Course: A Proposed Design for Global Experiential Learning

Journal of Teaching in International Business·2024·2 authors

5citations

Early backers' social and geographic influences on the success of crowdfunding

Journal of Research in Interactive Marketing·2022·1 author

12citations

The impact of a manufacturer’s financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets

Journal of Business Research·2022·4 authors

6citations

Image-mining: exploring the impact of video content on the success of crowdfunding

Journal of Marketing Analytics·2021·1 author

19citations

How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets

Journal of Research in Interactive Marketing·2021·2 authors

16citations

What I Wish I Had Done in the Past Is Not What I Think I Will Do in the Future – the Asymmetric Effect of Temporal Horizon on Our Preferences For Vice and Virtue

ACR North American Advances·2015·2 authors

0citations