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Suzeanne B. Benet · Study
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Suzeanne B. Benet
2 works
· latest 1996
· 2 institutions
cluster: provisional
ORCID 0000-0001-8997-9021
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106
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96
Most cited in this library
The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?
1993 · 70 citations
Assessing Czech consumers' reactions to western marketing practices: A conjoint approach
1996 · 36 citations
Works
2 shown
Assessing Czech consumers' reactions to western marketing practices: A conjoint approach
Journal of Business Research
·
1996
·
3 authors
36
citations
The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?
Journal of Business Ethics
·
1993
·
3 authors
70
citations