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Lita Kusumasari · Study
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Lita Kusumasari
1 works
· latest 2023
cluster: provisional
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The Effect of Product Quality, Brand Image, Celebrity Endorsers, and Promotional Strategies on Consumer Purchase Intention of Cooperatives and Micro, Small, and Medium Enterprises (MSMEs)
2023 · 6 citations
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The Effect of Product Quality, Brand Image, Celebrity Endorsers, and Promotional Strategies on Consumer Purchase Intention of Cooperatives and Micro, Small, and Medium Enterprises (MSMEs)
International Conference on Economic, Management, Business and Accounting (ICEMBA)
·
2023
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5 authors
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other
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Open access
6
citations