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Beatriz Casais · Study

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Beatriz Casais

20 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0002-7626-0509

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i1017

Citations944

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Most cited in this library

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship2023 · 299 citations
Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation2019 · 124 citations
Local development through rural entrepreneurship, from the Triple Helix perspective2018 · 77 citations
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities2021 · 69 citations
Consumer reactions towards femvertising: a netnographic study2021 · 63 citations

Works

20 shown

The persuasive effect of storytelling on consumer response regarding erotic products

Journal of Marketing Communications·2025·3 authors

1citations

Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram

Journal of Creative Communications·2025·3 authors·Open access

2citations

Attributes of Virtual and Augmented Reality Tourism Mobile Applications Predicting Tourist Behavioral Engagement

International Journal of Human-Computer Interaction·2025·3 authors·Open access

8citations

Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands

Journal of Nonprofit & Public Sector Marketing·2024·3 authors·Open access

31citations

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Social Marketing Quarterly·2023·1 author·Open access

16citations

Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review

International Review on Public and Nonprofit Marketing·2023·2 authors·review·Open access

16citations

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship

Journal of Business Research·2023·2 authors·Open access

299citations

The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal

International Journal of Retail & Distribution Management·2022·1 author

39citations

The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities

Journal of Macromarketing·2021·2 authors

69citations

Empowering the Community or Escape Daily Routine—A Voluntourism Perspective

Sustainability·2021·3 authors·Open access

11citations

The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS

International Review on Public and Nonprofit Marketing·2021·2 authors·Open access

25citations

The prevalence of emotional and rational tone in social advertising appeals

RAUSP Management Journal·2021·2 authors·Open access

59citations

Consumer reactions towards femvertising: a netnographic study

Corporate Communications An International Journal·2021·2 authors

63citations

Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James

Tourism Management Perspectives·2020·2 authors·Open access

34citations

Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

Journal of Hospitality and Tourism Management·2019·2 authors

124citations

A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago

CiencIPCA·2019·4 authors·Open access

11citations

Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media

International Review on Public and Nonprofit Marketing·2018·2 authors

23citations

Local development through rural entrepreneurship, from the Triple Helix perspective

International Journal of Entrepreneurial Behaviour & Research·2018·3 authors

77citations

Keeping Exclusivity in An E-Commerce Environment: The case of Farfetch.com and the market of luxury clothes.

Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)·2018·2 authors·Open access

12citations

Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research

RePEc: Research Papers in Economics·2010·2 authors·preprint

24citations