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Sarah Mittal · Study

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Sarah Mittal

5 works· latest 2021· 3 institutionscluster: provisionalORCID 0000-0001-5380-4481

h-index5

i105

Citations89

Works here5

17

19

20

21

Most cited in this library

What a great deal…I need that! Updating need drives frugal consumers’ responses to deep discounts2021 · 23 citations
Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions2017 · 21 citations
Makeup or mask: makeup’s effect on salesperson trustworthiness2020 · 17 citations
Go big or go home: Risk seeking for experiential choices2019 · 15 citations
Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation2017 · 13 citations

Works

5 shown

What a great deal…I need that! Updating need drives frugal consumers’ responses to deep discounts

Journal of Business Research·2021·4 authors

23citations

Makeup or mask: makeup’s effect on salesperson trustworthiness

Journal of Consumer Marketing·2020·2 authors

17citations

Go big or go home: Risk seeking for experiential choices

Journal of Consumer Behaviour·2019·3 authors

15citations

Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions

Journal of Consumer Behaviour·2017·2 authors

21citations

Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation

Journal of Marketing Management·2017·2 authors

13citations