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V. Dao Truong · Study

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V. Dao Truong

9 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-1765-2131

h-index8

i108

Citations623

Works here9

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Most cited in this library

Social Marketing2014 · 208 citations
Tourism and poverty alleviation: perceptions and experiences of poor people in Sapa, Vietnam2014 · 167 citations
Systems social marketing: a critical appraisal2018 · 72 citations
Government-led Macro-social Marketing Programs in Vietnam2016 · 54 citations
Reviewing Research Evidence for Social Marketing: Systematic Literature Reviews2016 · 50 citations

Works

9 shown

Guest editorial

Journal of Social Marketing·2021·2 authors·editorial·Open access

6citations

Systems social marketing: a critical appraisal

Journal of Social Marketing·2018·3 authors

72citations

Master’s thesis research in social marketing (1971-2015)

Journal of Social Marketing·2017·2 authors·Open access

26citations

Reviewing Research Evidence for Social Marketing: Systematic Literature Reviews

Springer eBooks·2016·2 authors·review

50citations

Government-led Macro-social Marketing Programs in Vietnam

Journal of Macromarketing·2016·1 author

54citations

The internationalisation of social marketing research

Journal of Social Marketing·2015·4 authors

21citations

Social Marketing as the Subject of Doctoral Dissertations

Social Marketing Quarterly·2014·3 authors

19citations

Tourism and poverty alleviation: perceptions and experiences of poor people in Sapa, Vietnam

Journal of Sustainable Tourism·2014·3 authors

167citations

Social Marketing

Social Marketing Quarterly·2014·1 author

208citations