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Markus Heuchert · Study

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Markus Heuchert

4 works· latest 2020· 2 institutionscluster: provisional

h-index4

i104

Citations96

Works here4

18

19

20

Most cited in this library

Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing2020 · 48 citations
Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation2019 · 22 citations
Smart Service Systems in Manufacturing: An Investigation of Theory and Practice2020 · 14 citations
An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept2018 · 12 citations

Works

4 shown

Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing

Journal of Retailing and Consumer Services·2020·4 authors

48citations

Smart Service Systems in Manufacturing: An Investigation of Theory and Practice

Hawaii International Conference on System Sciences (HICSS)·2020·3 authors·other·Open access

14citations

Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation

IEEE Conference on Business Informatics·2019·1 author·other

22citations

An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept

Multikonferenz Wirtschaftsinformatik·2018·4 authors

12citations