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Juanita Roxas · Study

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Juanita Roxas

3 works· latest 2014· 2 institutionscluster: provisional

h-index3

i101

Citations43

Works here3

11

12

14

Most cited in this library

Changes in consumer segments and preferences to green labelling2014 · 30 citations
Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise2011 · 8 citations
Teaching Students how to Create Viral Advertising/Marketing: A Case Study2012 · 5 citations

Works

3 shown

Changes in consumer segments and preferences to green labelling

International Journal of Consumer Studies·2014·3 authors

30citations

Teaching Students how to Create Viral Advertising/Marketing: A Case Study

Journal of Advertising Education·2012·4 authors

5citations

Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise

Journal of Advertising Education·2011·4 authors

8citations