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Yulia Nevskaya · Study

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Yulia Nevskaya

2 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0001-5975-6919

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i102

Citations81

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19

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Most cited in this library

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits2019 · 48 citations
Can Non-tiered Customer Loyalty Programs Be Profitable?2021 · 33 citations

Works

2 shown

Can Non-tiered Customer Loyalty Programs Be Profitable?

Marketing Science·2021·4 authors

33citations

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

Journal of Marketing Research·2019·2 authors

48citations