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Moon Young Kang · Study

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Moon Young Kang

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-7653-5605

h-index6

i105

Citations112

Works here8

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Most cited in this library

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry2019 · 32 citations
Sustainable Profit versus Unsustainable Growth: Are Venture Capital Investments and Governmental Support Medicines or Poisons?2020 · 23 citations
Weather sensitivity analysis on grocery shopping2018 · 15 citations
Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages2020 · 15 citations
From clicks to bricks: The impact of product launches in offline stores for digital retailers2019 · 14 citations

Works

8 shown

Sustainable Management Practices of E-Commerce Firms in Korea and Japan: A Comparative Analysis of Coupang and Rakuten

Sustainability·2025·1 author·Open access

0citations

Korean Templestay as a Sustainable Global Cultural Product: The Case of Manggyeongsansa

Sustainability·2024·1 author·Open access

4citations

Sustainable success in the music industry: Empirical analysis of music preferences

Journal of Business Research·2022·2 authors

9citations

Sustainable Profit versus Unsustainable Growth: Are Venture Capital Investments and Governmental Support Medicines or Poisons?

Sustainability·2020·1 author·Open access

23citations

Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages

Sustainability·2020·3 authors·Open access

15citations

From clicks to bricks: The impact of product launches in offline stores for digital retailers

Journal of Business Research·2019·4 authors

14citations

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

International Journal of Advertising·2019·3 authors

32citations

Weather sensitivity analysis on grocery shopping

International Journal of Market Research·2018·4 authors

15citations