S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Géraldine Michel · Study
Home
/
Author
Géraldine Michel
29 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0000-0001-5858-9100
Follow
Suggest an ORCID correction
h-index
19
i10
29
Citations
1,182
Works here
29
99
01
05
06
09
11
13
14
15
16
17
18
19
20
22
23
Most cited in this library
Nonprofit brand image and typicality influences on charitable giving
2011 · 191 citations
Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising
2013 · 101 citations
L'évolution des marques : Approche par la théorie du noyau central
1999 · 77 citations
Co-branding: clarification du concept
2001 · 70 citations
How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion
2020 · 69 citations
Works
29 shown
Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?
International Journal of Retail & Distribution Management
·
2023
·
4 authors
·
Open access
26
citations
Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands
Journal of Business Research
·
2022
·
2 authors
·
Open access
14
citations
Luxury is still alive and well: A spotlight on its multifaceted components
Journal of Business Research
·
2022
·
3 authors
19
citations
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands
Journal of Business Research
·
2022
·
3 authors
·
Open access
65
citations
The Art of Successful Brand Collaborations
Routledge eBooks
·
2020
·
2 authors
·
book
15
citations
How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion
Psychology and Marketing
·
2020
·
2 authors
·
Open access
69
citations
When brands use CEOs and employees as spokespersons
Qualitative Market Research An International Journal
·
2020
·
3 authors
32
citations
The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception
Journal of Business Research
·
2019
·
2 authors
·
Open access
48
citations
The dark side of place attachment: Why do customers avoid their treasured stores?
Journal of Business Research
·
2018
·
2 authors
30
citations
New Cooperative Banking in Europe
Springer eBooks
·
2018
·
2 authors
·
book
19
citations
Customer segmentation based on store equity: What explains customer store preference?
Journal of Brand Management
·
2017
·
4 authors
13
citations
Au cœur de la marque
Dunod eBooks
·
2017
·
1 author
·
book
16
citations
From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”
Journal of Business Research
·
2016
·
1 author
55
citations
Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing
Journal of Personal Selling and Sales Management
·
2015
·
3 authors
·
Open access
30
citations
How brand gives employees meaning: Towards an extended view of brand equity
Recherche et Applications en Marketing (English Edition)
·
2015
·
2 authors
16
citations
Comment la marque donne du sens au collaborateur : vers une vision élargie du capital-marque
Recherche et Applications en Marketing (French Edition)
·
2015
·
2 authors
20
citations
Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations
Journal of Business Research
·
2014
·
2 authors
60
citations
Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising
Psychology and Marketing
·
2013
·
3 authors
101
citations
Management transversal de la marque
Dunod eBooks
·
2013
·
1 author
·
chapter
13
citations
Retail brand equity: a model based on its dimensions and effects
The International Review of Retail Distribution and Consumer Research
·
2013
·
4 authors
60
citations
Rôle du processus de catégorisation dans le fonctionnement des représentations sociales : une application dans le champ du marketing
Les cahiers internationaux de psychologie sociale
·
2011
·
4 authors
·
Open access
12
citations
Nonprofit brand image and typicality influences on charitable giving
Journal of Business Research
·
2011
·
2 authors
191
citations
Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level
Recherche et Applications en Marketing (English Edition)
·
2009
·
3 authors
·
Open access
26
citations
Stratégie d'extension de gamme verticale: analyse de l'effet de halo de la marque selon les niveaux de gamme
Recherche et Applications en Marketing (French Edition)
·
2009
·
3 authors
18
citations
La stratégie de contacts multicanal : opportunités, risques et facteurs clés de succès
Décisions Marketing
·
2006
·
2 authors
23
citations
L'extension de gamme verticale : Clarification du concept
Recherche et Applications en Marketing (French Edition)
·
2005
·
2 authors
·
Open access
28
citations
Co-branding: clarification du concept
Recherche et Applications en Marketing (French Edition)
·
2001
·
2 authors
70
citations
L'évolution des marques : Approche par la théorie du noyau central
Recherche et Applications en Marketing (French Edition)
·
1999
·
1 author
77
citations
Establishing brand essence across borders
Journal of Brand Management
·
1999
·
2 authors
16
citations