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Sajith Narayanan · Study

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Sajith Narayanan

5 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0001-7304-2138

h-index5

i105

Citations238

Works here5

21

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24

Most cited in this library

Consumers' willingness to pay for corporate social responsibility: Theory and evidence2023 · 89 citations
Does Generation Z value and reward corporate social responsibility practices?2022 · 80 citations
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism2024 · 28 citations
Will legalizing corporate social responsibility get businesses to participate in welfare activities – the case of India2022 · 22 citations
Can the marketing innovation of purpose branding make brands meaningful and relevant?2021 · 19 citations

Works

5 shown

From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism

Journal of Consumer Behaviour·2024·2 authors

28citations

Consumers' willingness to pay for corporate social responsibility: Theory and evidence

International Journal of Consumer Studies·2023·2 authors·Open access

89citations

Will legalizing corporate social responsibility get businesses to participate in welfare activities – the case of India

Society and Business Review·2022·2 authors

22citations

Does Generation Z value and reward corporate social responsibility practices?

Journal of Marketing Management·2022·1 author

80citations

Can the marketing innovation of purpose branding make brands meaningful and relevant?

International Journal of Innovation Science·2021·2 authors

19citations