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Bethan Alexander · Study
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Author
Bethan Alexander
16 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0001-5122-9866
Works
16 shown
Metaverse retailing and the customer experience journey: a case study approach
International Journal of Retail & Distribution Management
·
2025
·
3 authors
·
Open access
16
citations
The role of immersive spaces on the customer experience: An exploration of fashion metaverses
Psychology and Marketing
·
2024
·
4 authors
·
Open access
26
citations
Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective
Journal of Retailing and Consumer Services
·
2024
·
2 authors
·
Open access
73
citations
Limited or Limitless? Exploring the Potential of NFTs on Value Creation in Luxury Fashion
Fashion Practice
·
2022
·
2 authors
·
Open access
51
citations
Towards Transformation: Digitalization, Sustainability and Customer Experience
Fashion Practice
·
2022
·
2 authors
·
editorial
·
Open access
10
citations
Tracking technology diffusion in-store: a fashion retail perspective
International Journal of Retail & Distribution Management
·
2021
·
2 authors
33
citations
Change in technology-enabled omnichannel customer experiences in-store
Journal of Retailing and Consumer Services
·
2020
·
2 authors
163
citations
Exploring Millennial's perceptions towards luxury fashion wearable technology
Journal of Fashion Marketing and Management
·
2020
·
3 authors
·
Open access
42
citations
Consumers’ Knowledge and Intentions towards Sustainability: A Spanish Fashion Perspective
Fashion Practice
·
2019
·
4 authors
·
Open access
104
citations
Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Journal of Retailing and Consumer Services
·
2019
·
2 authors
153
citations
Commercial, social and experiential convergence: fashion’s third places
Journal of Services Marketing
·
2019
·
1 author
42
citations
Futurising the Physical Store in the Omnichannel Retail Environment
Springer eBooks
·
2018
·
2 authors
·
chapter
29
citations
The impact of experiential augmented reality applications on fashion purchase intention
International Journal of Retail & Distribution Management
·
2018
·
3 authors
·
Open access
240
citations
The growing permanence of pop-up outlets within the international location strategies of fashion retailers
International Journal of Retail & Distribution Management
·
2018
·
3 authors
29
citations
Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies
Emerald Group Publishing Limited eBooks
·
2016
·
2 authors
·
chapter
14
citations
Inter-industry creative collaborations incorporating luxury fashion brands
Journal of Fashion Marketing and Management
·
2016
·
2 authors
16
citations