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Shreyas Ghuge · Study

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Shreyas Ghuge

1 works· latest 2015· 1 institutionscluster: provisional

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i101

Citations22

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15

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The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages2015 · 22 citations

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The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages

Health Marketing Quarterly·2015·3 authors

22citations