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B.R. Londhe · Study

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B.R. Londhe

4 works· latest 2016· 1 institutionscluster: provisional

h-index3

i103

Citations119

Works here4

12

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16

Most cited in this library

Marketing Mix for Next Generation Marketing2014 · 91 citations
Influence of Social Reference Group on Buying Behavior, a Comparative Study of Working and Non Working Women in Bangalore-A Pilot Study Analysis2015 · 16 citations
Successful Emotional Branding Campaigns on Television in India: An Exploration2016 · 12 citations
ECOVATION- Innovation for BOP Markets2012 · 0 citations

Works

4 shown

Successful Emotional Branding Campaigns on Television in India: An Exploration

Indian Journal of Science and Technology·2016·3 authors·Open access

12citations

Influence of Social Reference Group on Buying Behavior, a Comparative Study of Working and Non Working Women in Bangalore-A Pilot Study Analysis

Indian Journal of Science and Technology·2015·2 authors·other·Open access

16citations

Marketing Mix for Next Generation Marketing

Procedia Economics and Finance·2014·1 author·Open access

91citations

ECOVATION- Innovation for BOP Markets

Journal of Applied Management- Jidnyasa·2012·1 author·Open access

0citations